SECTORS
B2B
Boosting global brand awareness with search
Performics @ Starcom
Client: abrdn
Aberdeen Standard Life, a company with a history dating back to 1825, recently underwent a global rebrand, complete with a new identity and brand name. Their Investor and Adviser product vectors operate in a relatively niche B2B environment, where the competition in search is fierce due to the mixed search intent. As their agency par...
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Doing More with Less at a Global Scale
The Media Image
Client: LSEG
In 2022, our team was given the ultimate challenge of providing the same quality of performance with a 20% decrease in budget. The task required a herculean effort due to the unique difficulties we had to face in our industry. LSEG is a highly regulated company at the highest levels of the UK government. Therefore, we have a strict adh...
GAMING AND ESPORTS
GOATBusters
Critical Mass & TBWA Chiat Day LA
Client: DIRECTV
DIRECTV was in a tough spot: the streaming category had become commoditized and the most successful services were leveraging original content – something DIRECTV didn’t have. Adding subscribers in these conditions called for a performance-first game plan; a transformative approach to targeting, tailoring, and optimizing creative. Da...
RETAIL
Styling a New Digital Wardrobe with Data
Performics @ Starcom
Client: Primark
Primark, an iconic brand of high street fashion, is undertaking a digital transformation supported by relaunching its website in the UK. Starcom has been enlisted to support this launch with a data-driven content strategy, using a credible alternative source of data in the absence of the first-party online demand data. Starcom used I...
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Luxury Fashion SMEs Bag Affiliate Success with FARFETCH Platform Solutions and Partnerize
Partnerize
Client: FARFETCH Platform Solutions
FARFETCH Platform Solutions (FPS) is the technology partner for the luxury industry. Part of the FARFETCH Group, FARFETCH Platform Solutions delivers end-to-end commerce solutions that accelerate growth and innovation for luxury brands and retailers. Using the best-in-class technology that powers the FARFETCH Marketplace, FARFETCH Pl...
STRATEGY
AD TECH INNOVATION
Luxury growth acceleration fuelled by 1st party data
Hearts & Science
Client: Atlantis Dubai
With the global pandemic forcing the brakes on several industries across the globe, Travel and Tourism being especially impacted, Atlantis Dubai took this downtime as an opportunity to assess and improve the management of their data & marketing technology. All identified roads led to a single solution – activate a CDP to drive better d...
Helping Tesco’s customers find value during Christmas with actionable smart speakers advertising
EssenceMediacom, GroupM Nexus, and Say It Now
Client: Tesco
EssenceMediacom, Say It Now and Xaxis partnered with Tesco to deliver the supermarket’s first-ever actionable audio smart speaker advertising campaign. The campaign enabled UK customers to access special offers and set reminders - a UK media first - as part of The Tesco Christmas Party campaign. The campaign arrived at a crucial time f...
Luxury Fashion SMEs Bag Affiliate Success with FARFETCH Platform Solutions and Partnerize
Partnerize
Client: FARFETCH Platform Solutions
FARFETCH Platform Solutions (FPS) is the technology partner for the luxury industry. Part of the FARFETCH Group, FARFETCH Platform Solutions delivers end-to-end commerce solutions that accelerate growth and innovation for luxury brands and retailers. Using the best-in-class technology that powers the FARFETCH Marketplace, FARFETCH Pl...
Partnerize Software and Service Dress Up Karen Millen’s Affiliate Success
Partnerize
Client: Karen Millen
The Partnerize platform is the only of its kind to deliver a fully integrated, comprehensive suite of discovery, recruitment, optimization, payment, brand safety and fraud prevention capabilities. The industry-leading functionality supports winning marketers with single-destination partnership management functionality, automating tradi...
Visibility for Real
Toyota, GroupM Nexus (Xaxis Sweden, The&Partnership, Acceleration) and Tobii
In Sweden, Toyota wanted to drive consumer action with a campaign for its hybrid electric car models. However, the challenge was the majority of viewable display ads were not seen by online users. Marketing network The&Partnership, Xaxis, GroupM’s outcome media specialist and Acceleration, WPP’s media modernisation experts, teamed up w...
DATA & ANALYTICS
Luxury growth acceleration fuelled by 1st party data
Hearts & Science
Client: Atlantis Dubai
With the global pandemic forcing the brakes on several industries across the globe, Travel and Tourism being especially impacted, Atlantis Dubai took this downtime as an opportunity to assess and improve the management of their data & marketing technology. All identified roads led to a single solution – activate a CDP to drive better d...
Doing More with Less at a Global Scale
The Media Image
Client: LSEG
In 2022, our team was given the ultimate challenge of providing the same quality of performance with a 20% decrease in budget. The task required a herculean effort due to the unique difficulties we had to face in our industry. LSEG is a highly regulated company at the highest levels of the UK government. Therefore, we have a strict adh...
Etihad’s Flying Start out of Pandemic with Digitas + Partnerize Data and Insights
Digitas
Client: Etihad with Partnerize
Like the travel industry at large, the pandemic’s global travel hiatus posed deep challenges for aviation from 2020 through to early 2022. However, a multi-agency team from Etihad, Digitas and Partnerize grabbed the opportunity the downtime presented to dive deeper into the data, systems and processes that underpinned Etihad’s performa...
Leveraging Audience Intelligence to introduce Wales to the world
iCrossing UK
Client: iCrossing UK, partner in the c/o Cymru Collective
Cymru Wales Nation Brand had a unique opportunity to raise the country’s profile to the world – as Wales men’s Football team made it to the FIFA World Cup for the first time in 64 years. The aim? To create a robust strategy that would increase awareness of Wales across the world, build positive sentiment and a lasting legacy. This w...
Spicing up creative performance!!
Hearts & Science
Client: Yum, KFC MENA
KFC was set to deliver 150% growth in ecommerce from year 2020 to 2022, so we started inspecting the impact of each strategic pillar to ensure that we meet the target by setting a strong roadmap on media & creative strategic optimizations. Inspecting creative was key as it as equally important to media, so we used data to lead the way ...
DIRECT TO CONSUMER
Dollar Shave Club & The Specialist Works with Partnerize Boost Customer Retention To Create Smooth Route for Customer Acquisition
The Specialist Works
Client: Dollar Shave Club
Dollar Shave Club is a disruptive razor subscription service with millions of members. In a busy competitive marketplace, the brand has boasted some of the highest customer retention among men’s grooming subscription companies. As part of their on-going marketing strategy for achieving vertical-leading customer lifetime value, the bran...
GROWTH MARKETING
Driving business-wide growth with myLakeland Club data
Go Inspire Group
Client: Lakeland
Building on the meteoric growth of Lakeland’s myLakeland Club was no small task for Go Inspire. Putting data at the centre of decision making, meant that a 317% YoY increase in incremental revenue, and 442% ROI (vs a benchmark of 80%), were just two of the obliterated KPIs for the year! A true breakthrough with data delivered a ...
INFLUENCER MARKETING
Singtel 5G Why Not
Leo Burnett Singapore, OMD Singapore
Client: Singtel
Though Singtel was ahead of the game and became the first telco in Singapore to offer 5G to consumers, it faced an issue - many Singaporeans did not see the significance and impact 5G would have on their lives. The mindset many consumers had was that 4G is ‘good enough’ and ‘5G is for the future and not today’ which hampered its adopti...
An audience-first approach to profiling and experiences
iCrossing UK
Client: Visit Wales
Visit Wales (VW) tasked iCrossing with launching a brand-building campaign to create long-term perceptions of Wales as a year-round destination. Aims and objectives included raising awareness of Wales as a destination for breaks in autumn and winter, driving traffic to visitwales.com and increasing visits to Wales by spotlighting key r...
INTEGRATED
Singtel WiFi 6: Making 'Me-Time' Better with WiFi 6
OMD Singapore
Client: Singtel
Singtel launched WiFi 6 in August 2022, a new technology that enhances the broadband connection at home with a wider WiFi coverage and across multi-devices. It was the 3rd year of the pandemic and aimed to get millennials and young parents to upgrade their current WiFi set up to WiFi 6. The consumer challenge was that Singaporeans did ...
Level Up with UCB
SHC Digital
Client: University College Birmingham
University College Birmingham (UCB) briefed SHC Digital to devise, implement & optimise an integrated digital campaign for its 2021/2022 academic college intake. The campaign needed to reach students aged 15-16 across the UK’s second biggest city, Birmingham, making them aware of the wide range of practical vocational courses available...
LEAD GENERATION
Laser-focused fibre to premise lead generation and acquisition
Go Inspire Group
Client: TalkTalk
To support their first-to-market strategy of offering 100% Full Fibre-to-Premise (FTTP) connection, TalkTalk challenged us to identify their perfect target audience and use a laser focused approach to acquire new customers through the direct mail channel, reducing Cost Per Acquisition (CPA) in the process. To enable a laser focused t...
Doing More with Less at a Global Scale
The Media Image
Client: LSEG
In 2022, our team was given the ultimate challenge of providing the same quality of performance with a 20% decrease in budget. The task required a herculean effort due to the unique difficulties we had to face in our industry. LSEG is a highly regulated company at the highest levels of the UK government. Therefore, we have a strict adh...
MARKETING INNOVATION
Spicing up creative performance!!
Hearts & Science
Client: Yum, KFC MENA
KFC was set to deliver 150% growth in ecommerce from year 2020 to 2022, so we started inspecting the impact of each strategic pillar to ensure that we meet the target by setting a strong roadmap on media & creative strategic optimizations. Inspecting creative was key as it as equally important to media, so we used data to lead the way ...
PAID SEARCH
Doing More with Less at a Global Scale
The Media Image
Client: LSEG
In 2022, our team was given the ultimate challenge of providing the same quality of performance with a 20% decrease in budget. The task required a herculean effort due to the unique difficulties we had to face in our industry. LSEG is a highly regulated company at the highest levels of the UK government. Therefore, we have a strict adh...
A Mid-Funnel Mindshift: How ConnectWise and NP Digital increased ROAS of Paid Search by 100%
NP Digital
Client: ConnectWise
ConnectWise is the world's leading software technology company dedicated to ensuring the success of IT solution providers. With multiple software and solution offerings across North America, EMEA, and APAC, more global IT services providers choose the ConnectWise platform over any other to deliver superior solutions for their end custo...
PARTNER & AFFILIATE MARKETING
Bringing together the world's best brands, bands and banks
Rakuten Advertising
Client: PerformID, American Express
Rakuten Advertising became part of a five-party super partnership involving American Express’ rewards platform (MyAmexShopping managed by PerformID), Korea’s largest bank, a luxury retailer and a world-renowned K-pop band. The retailer tasked Rakuten and PerformID with two goals: increase brand presence for a sub-brand of the retailer—...
Dollar Shave Club & The Specialist Works with Partnerize Boost Customer Retention To Create Smooth Route for Customer Acquisition
The Specialist Works
Client: Dollar Shave Club
Dollar Shave Club is a disruptive razor subscription service with millions of members. In a busy competitive marketplace, the brand has boasted some of the highest customer retention among men’s grooming subscription companies. As part of their on-going marketing strategy for achieving vertical-leading customer lifetime value, the bran...
It’s a Clean Sweep for Litter-Robot’s Multi-Touch Affiliate Campaign on Partnerize Platform
Partnerize
Client: Litter Robot
This award entry specifically seeks to highlight the successful launch of Litter-Robot’s partnership with AllAboutCats.com in 2022. Litter-Robot was looking to increase clicks and ultimately revenue and this partnership would set out to accomplish this and incentivise CPA increases by creating a holistic campaign that included -...
PROGRAMMATIC & NATIVE ADVERTISING
How Kaspersky Beat their CPA Target by 85% with a Taboola Native Campaign
Taboola
Client: Kaspersky
Kaspersky, a global leader in cyber-security, was looking to launch its new product portfolio in Brazil, driving traffic to their website with the aim of converting visitors into subscribers. To achieve this, Kaspersky turned to Taboola, a leading native advertising platform powering recommendations on the open web. The two teams wo...
Data-driven, full-funnel programmatic advertising strategy drives 30.7% higher ROI for Dell compared to direct competition
Hybrid Theory
Client: Dell and EssenceMediacom
During 2022, Dell and media agency EssenceMediacom partnered with Hybrid Theory to drive awareness, consideration and conversions for its premium tech products across four European markets. Hybrid Theory leveraged unique data sets to uncover and reach Dell's target audience: small business owners and IT decision-makers from companies w...
Only gone and cinched it
EssenceMediacom
Client: cinch
By 2022, after only 2 years, 84% of adults in the UK knew the brand cinch. Buying used cars purely online was a new experience and as a category being too quickly dismissed by audiences who didn’t understand why they should buy online. So, despite huge cinch awareness, consideration had levelled off – UK didn’t yet know how to cinch i...
SEO
Emergency Response for Ukraine
EssenceMediacom
Client: Save the Children UK
Working closely with Save the Children UK we were able to rapidly respond to the crisis in Ukraine and help SCUK gather much-needed funds to provide support for children and their families affected by the war. Our focus on quick turn-around opportunities allowed us to achieve significant improvements in keyword rankings allowing chari...
Banking on Exceptional Content in Search
Performics @ Starcom
Client: AXA
In 2022, AXA approached with a pressing issue: despite their reputation as a leading UK financial brand, their car and home insurance website pages were experiencing low traffic and engagement. To address this issue, Starcom developed a content strategy aimed at improving AXA's search performance, visibility, and competitiveness with k...
Leveraging SEO & Content to Help Build a Brand: How We Increased Organic Search Traffic by 561% for Lantern by SoFi
NP Digital
Client: Lantern by SoFi
1 year after launch, LanternCredit.com had very little non-brand organic search visibility. Lantern’s top competitors (Nerdwallet, Bankrate, and Credit Karma) have aggressive content marketing strategies, robust backlink profiles, and were dominating the search engine result pages (SERPS). Our strategy was to increase semantic relev...
Trip to lossless migration
Performics @ Starcom
Client: Contiki
As the travel industry soared once again in 2022, the Travel Corporation (TTC) knew that user experience for Contiki, its second largest brand, was crucial to capitalise on. Starcom were tasked to provide SEO support for a lossless migration of Contiki website to a new platform across 8 markets, enabling an unparalleled onsite experien...
PEOPLE, AGENCIES & TEAMS
PERFORMANCE MARKETING AGENCY OF THE YEAR
5 years to $100MM: Another Rapid Growth Year for NP Digital
NP Digital
Client: NP Digital
In 2022, NP Digital (NPD) was named Adweek’s #1 fastest-growing large international agency with over 500 employees and the #2 fastest-growing large agency with between 201 and 500 employees. For a second consecutive year, we landed in the top 10% of Inc. 5000’s fastest-growing privately held companies. We did this all while maintaining...
Croud - Performance Marketing Agency of the Year
Croud
Client: Croud
Croud is a full-service digital marketing agency that leverages a unique business model to deliver more for some of the world’s leading brands. Founded in 2011, Croud combines a team of some 480+ in-house digital marketing experts with a global network of 2,000+ on-demand specialists known as ‘Croudies’ to deliver the global scale and ...
Luxury Fashion SMEs Bag Affiliate Success with FARFETCH Platform Solutions with Partnerize
Partnerize
Client: FARFETCH Platform Solutions
FARFETCH Platform Solutions (FPS) is the technology partner for the luxury industry. Part of the FARFETCH Group, FARFETCH Platform Solutions delivers end-to-end commerce solutions that accelerate growth and innovation for luxury brands and retailers. Using the best-in-class technology that powers the FARFETCH Marketplace, FARFETCH Pl...
M&C Saatchi Performance
Client: M&C Saatchi Performance
Since 2006, M&C Saatchi Performance has been connecting brands to digital consumers globally combining advertising specialisms to drive consideration and conversion. We are recognized as one of the top performance marketing agencies in the world, winning 25 awards last year alone. In 2022, we helped our clients to navigate the headwi...
PERFORMANCE PIONEER
Winner: Alex Webb
Partnerize
