Bringing together the world's best brands, bands and banks

Client: PerformID, American Express

Rakuten Advertising became part of a five-party super partnership involving American Express’ rewards platform (MyAmexShopping managed by PerformID), Korea’s largest bank, a luxury retailer and a world-renowned K-pop band. The retailer tasked Rakuten and PerformID with two goals: increase brand presence for a sub-brand of the retailer—stocked exclusively on the retailer’s site—among Korea’s Millennial and Gen Z customers and boost sales in Q1 2022.

During this time, the sub-brand extended its partnership with the K-pop band which has a large Millennial and Gen Z fanbase. Simultaneously, the bank released an American Express credit card featuring the K-pop band designed for their fans. Through MyAmexShopping, the card allowed the retailer to offer exclusive benefits to its cardholders including a cashback deal. Rakuten and PerformID leveraged this offer to boost brand awareness for the retailer and its sub-brand, reaching many cardholders and exceeding the retailer’s target of increasing presence among Millennial and Gen Z by two-fold. To reach the sales target, Rakuten and PerformID partnered the retailer with local bloggers and leveraged PerformID’s “Merchant of the Month” program to promote the brand’s offer, highlighting the exclusive sub-brand’s collection. This resulted in a record sales growth.