Sectors
Automotive
Taking the Hard Way Home with INEOS Grenadier
Thyga
Client: INEOS Grenadier
A vehicle handover like no other. The Hard Way Home campaign was a showcase of the true capabilities of the Grenadier. The first three customers received their Grenadier in a unique handover that saw them collect their vehicle from one of the world’s remotest locations, and drive it home. Thyga were tasked with creating a digital adver...
Driving Success: How Citroën Used Value-Based Bidding to Win the Race
Performics @ Starcom
Client: Stellantis
Citroën, the iconic French automobile brand, needed to enhance its performance media strategy by prioritising the most valuable leads. Historically, the brand treated all on-site actions equally, which risked inefficient budget allocation. The goal was to increase ROAS with a flat budget through an innovative search marketing ap...
Charity
The campaign we hoped to never run.
Crafted
Client: Doctors Without Borders UK (Médecins Sans Frontières)
This was a campaign we hoped we’d never need. Médecins Sans Frontières / Doctors Without Borders (MSF) provide global humanitarian aid regardless of where it’s needed. In the early hours of Monday, February 6th, two major earthquakes struck Syria and Turkey causing devastating effects. MSF rapidly launched an emergency response, ...
Using a Modern Search, always-on approach to drive challenge event registrations and revenue for CALM
Tug Agency
Client: CALM
CALM (Campaign Against Living Miserably) is a non-profit taking a stand against suicide. They approached us with several challenges hindering the performance of their paid activity, including an underperforming Google Ads and Google Grants account, difficulty tracking sign-ups to their Challenger Events (their main driver of revenue), ...
Retail
Sowing the seeds for long-term loyalty growth, with Dobbies Club data.
Go Inspire Group
Client: Dobbies Garden Centres Limited
---- The Challenge? ---- • Drive measurable, tangible growth in ROI and incremental revenue. • Show contribution of free benefits to frequency, additional revenue and ACV through analysis of Club data. ---- The Outcome? ---- A true breakthrough with data delivered a hyper-personalised Dobbies Club experience for...
Specialism
Connected TV
Driving brand demand through BVOD
Croud
Client: Equifax
Equifax, the global credit reporting agency, was facing a stagnant market position and a declining brand image in an increasingly competitive market, compounded by a flat budget and increasing costs. Through working with Croud, Equifax aimed to develop customer personas and strategically select the most appropriate channels, extending ...
Data and Insights
Range Rover Sports Burst I – Lead Generation Campaign
Hearts & Science
Client: Jaguar Land Rover
The Range Rover Sport Burst I campaign addressed two key challenges faced by JLR: declining demand for the nameplate and rising customer concerns over new prices. To tackle these issues, we developed a comprehensive 360-degree digital and offline campaign, leveraging insights from our always-on campaign for the Range Rover Sport, and f...
Driving Formula E's brand across the globe
Fifty
Client: Formula E
Formula E were looking for a partner who could help them with a go-to-market segmentation, be flexible and adaptive. Both relatively young, high-growth companies with ambition looking to continually evolve and grow through innovation, there was a natural synergy between Fifty and Formula E. The partnership kicked off with the st...
KFC Uncle Waffles Burger
Hearts & Science
Client: KFC
KFC collaborated with Uncle Waffle, a highly acclaimed artist, to launch their groundbreaking “Uncle Waffles Burger” as their aim to enhance youth consideration for the brand in South Africa which was pivotal to gain consideration points for KFC among young consumers, addressing a critical business challenge for sustained growth and re...
Road to 165
Hearts & Science
Client: Atlantis The Royal
Atlantis had just launched their ATR (Atlantis The Royal) property where they allocated a significant amount of money on a highly prominent celebrity performance to enhance brand visibility and drive momentum. The performance successfully amplified PR coverage, website traffic, and online engagement during the launch phase. However, th...
Tug Tool 'TUGCID' helps attribute digital investment along the customer journey while providing visibility on lead origins
Tug Agency
Client: LEAP
LEAP, a provider of legal practice management and accounting software, approached Tug to get more insight into how their leads and MQLs were generated (partly due to being unable to track multiple prospect touchpoints and lead origins), while also keeping within their marketing budget. Through the development and implementation of our ...
Using Data to Supercharge KFC's Delivery Sales
GroupM Nexus, Mindshare
Client: KFC
In Q4 of 2022 KFC came to us to help launch their own delivery service. Our innovative programmatic cross-channel solution generated £888k profit and a 16% uplift in delivery sales, so for 2023 we needed to maintain the growth trajectory and increase share of their overall delivery sales vs the aggregators. Looking into KFC’s store del...
Ecommerce and Social Commerce
GOMO - Modelling the Consumer Journey
OMD Singapore
Client: SingTel / GOMO
GOMO, Singtel's budget-friendly mobile brand, faced a double threat: a saturated market with fierce price wars and cannibalization by its parent brand, Singtel. To combat this, we implemented a two-pronged, data-driven strategy. Firstly, we built a custom Multi-Touch Attribution (MTA) model. Utilizing privacy-safe user-level data and...
KFC Growth Marketing through Digital Excellence
Hearts & Science
Client: KFC
In crafting a compelling narrative for KFC's digital transformation in the Kuwaiti delivery market, our bespoke migration and retention strategy exemplified unparalleled innovation and strategic prowess. Prioritizing retention over acquisition, we meticulously nurtured existing user relationships with personalized incentives and exclus...
Growth Marketing
Road to 165
Hearts & Science
Client: Atlantis The Royal
Atlantis had just launched their ATR (Atlantis The Royal) property where they allocated a significant amount of money on a highly prominent celebrity performance to enhance brand visibility and drive momentum. The performance successfully amplified PR coverage, website traffic, and online engagement during the launch phase. However, th...
KFC Growth Marketing through Digital Excellence
Hearts & Science
Client: KFC
In crafting a compelling narrative for KFC's digital transformation in the Kuwaiti delivery market, our bespoke migration and retention strategy exemplified unparalleled innovation and strategic prowess. Prioritizing retention over acquisition, we meticulously nurtured existing user relationships with personalized incentives and exclus...
KFC Online to Offline (OTO)
Hearts & Science
Client: KFC
KFC Qatar encountered a substantial sales decline (-41% YoY) post the Qatar World Cup due to reduced visitor numbers. To counter this challenge, we spearheaded a transformative Online to Offline (OTO) campaign leveraging location intelligence technology. By repurposing existing tech, we aimed to redirect consumer behaviour towards KFC ...
Range Rover Sports Burst I – Lead Generation Campaign
Hearts & Science
Client: Jaguar Land Rover
The Range Rover Sport Burst I campaign addressed two key challenges faced by JLR: declining demand for the nameplate and rising customer concerns over new prices. To tackle these issues, we developed a comprehensive 360-degree digital and offline campaign, leveraging insights from our always-on campaign for the Range Rover Sport, and f...
Integrated
Implementing a multi-channel brand awareness campaign that drives real revenue for Zipcar with proprietary Tug Tools 'Lift Analytics' and 'Real Impact'
Tug Agency
Client: Zipcar
With the overarching goal of growing brand awareness post-COVID, car-sharing club Zipcar approached us to help them increase membership registrations, encourage already-existing drivers to book more, and drive revenue. We put a multi-channel brand awareness campaign that invested more in previously unexplored awareness activities: prog...
Getting more with less. How UTI increased paid media KPIs with a reduced budget.
NP Digital
Client: Universal Technical Institute
Universal Technical Institute (UTI) is an accredited trade school offering a variety of programs or areas of interest (AOIs) for students looking to pursue a career in the trade industry. Area of Interest (AOIs) programs include Automotive, Diesel, Collision, Welding, Motorcycle, Marine, Energy Technology, Robotics & Automation, Wind a...
Paid Search
Space NK’s French glow up
Croud
Client: Space NK
Beauty powerhouse Space NK was making strides in the UK, so it was time for its next challenge: conquering the French market.However, faced with historical challenges of low brand awareness in the region, Croud was entrusted with leading the charge and overseeing this process - and was tasked to not only drive growth but ensure profita...
Aligning the Zipcar account to a Modern Search approach while driving new registrations and reducing budget waste
Tug Agency
Client: Zipcar
Having worked with Zipcar between 2021 and 2022 to drive brand awareness performance with a limited budget, we saw our 2023 goals shift to maximising their budget allocations across the paid search space and getting ahead of competitors. We decided that restructuring their account in line with a Modern Search approach was the best way ...
Leading All-Star Performance with Galaxy A54
Performics @ Starcom
Client: Samsung UK
Performics @ Starcom were tasked with delivering a market-leading, performance-focused search campaign for the Galaxy A54 launch on a significantly reduced budget. We aimed to increase ROAS and match or exceed revenue earned at the launch of the Galaxy A53. Intelligent foresight and understanding of the market were needed to ach...
Transforming bookings availability through strategic data-driven digital marketing
Journey Further
Client: Boots Hearingcare
Like most brands, Boots Hearingcare came to us with ambitious growth targets. They needed to increase web bookings and optimise ad spend, without the need to increase investment. Boots Hearingcare identified that web appointment availability data had the potential to unlock conversion rates – it just needed the right partner to collabo...
Partner and Affiliate
winner: Rakuten Advertising & Cotton On Made ShopBack Birthday the New Black Friday
Rakuten Advertising
Client: Cotton On, ShopBack
Move aside, Black Friday. ShopBack’s Birthday is the next big thing. When it comes to driving growth, Rakuten Advertising always presents advertisers with innovative ways to push the brand forward and challenge the status quo in the affiliate industry. This is why the team has partnered Cotton On with ShopBack Australia since 2...
Rakuten Advertising partnership with Nubank generates significant increase in sales on AliExpress
Rakuten Advertising
Client: Nubank and Aliexpress
Nubank and AliExpress collaborated with Rakuten Advertising to elevate the e-commerce landscape in Brazil. Through the utilization of data intelligence, a focused campaign introduced unparalleled cashback offerings and personalized communication, leading to a noteworthy uptick in sales during March. The partnership demonstrated innovat...
Programmatic & Native Advertising
ReadyRoam with Singtel
OMD Singapore
Client: SingTel
Singtel ReadyRoam Programmatic Advertising Campaign This campaign aimed to significantly increase Singtel ReadyRoam adoption among existing Singtel mobile customers planning international travel. Leveraging programmatic advertising with a data-driven, hyper-personalized approach, we achieved outstanding results exceeding key objectiv...
Transforming KFC’s Programmatic Strategy
GroupM Nexus, Mindshare
Client: KFC
In Q4 of 2022 KFC came to us to help launch their own delivery service. Our innovative programmatic cross-channel solution generated £888k profit and a 16% uplift in delivery sales, so for 2023 we needed to maintain the growth trajectory and increase share of their overall delivery sales vs the aggregators. Looking into KFC’s store del...
Purpose
Soleful Synergy: Uniting for Good, Amplifying Results
Performics @ Starcom
Client: ASICS
For World Mental Health Day, ASICS wanted to spread a positive message: "A personal best is not a number. It's a feeling." The goal was to highlight the mental health benefits of exercise and encourage people to embrace exercising publicly, regardless of societal expectations. So, ASICS and their media agency Starcom teamed up w...
Innovation
Ad Tech Innovation
KFC Uncle Waffles Burger
Hearts & Science
Client: KFC
KFC collaborated with Uncle Waffle, a highly acclaimed artist, to launch their groundbreaking “Uncle Waffles Burger” as their aim to enhance youth consideration for the brand in South Africa which was pivotal to gain consideration points for KFC among young consumers, addressing a critical business challenge for sustained growth and re...
KFC Online to Offline (OTO)
Hearts & Science
Client: KFC
KFC Qatar encountered a substantial sales decline (-41% YoY) post the Qatar World Cup due to reduced visitor numbers. To counter this challenge, we spearheaded a transformative Online to Offline (OTO) campaign leveraging location intelligence technology. By repurposing existing tech, we aimed to redirect consumer behaviour towards KFC ...
Optimizing ad ops to achieve the next-step programmatic efficiency
BidsCube
The modern, standardized advertising world still relies on humans, driving the industry with the manual gearbox. Unfortunately, human-induced delays and connection issues lead to efficiency setbacks, hindering the progress of AdTech as a whole. So why can’t we make programmatic truly automated, as it should be? Our unwavering commitmen...
Performics UK & Social Hero - Maximum Influence, Maximum Impact
Performics UK
Client: Performics UK & Social Hero
In an ever-changing social media landscape, it’s increasingly challenging to determine where to allocate budget and measure the effectiveness of cross-platform campaigns. Performics recognised the need to make Paid Social more efficient by addressing these challenges and providing a solution that benefits social practitioners. I...
Transforming booking availability through innovative technology solutions
Journey Further
Client: Boots Hearingcare
Like most brands, Boots Hearingcare came to us with ambitious growth targets. They needed to increase web bookings and optimise ad spend, without the need to increase investment. Boots Hearingcare identified that web appointment availability data had the potential to unlock conversion rates – it just needed the right partner to collabo...
SEO Innovation
The Power of One
Performics @ Starcom
Client: The Travel Corporation
The Travel Corporation (TTC) faced a challenge: how to achieve a leading digital experience across 40+ travel brands while preserving the unique brand identities? TTC adopted an innovative approach through the visionary Power of One (PO1) initiative, aimed to consolidate all brands into a singular, best-in-class platform. ...
Recovering from a major Google update. How UTI leveraged AI and content to reclaim critical search visibility.
NP Digital
Client: Universal Technical Institute
Universal Technical Institute (UTI) is an accredited trade school offering a variety of programs or areas of interest (AOIs) for students looking to pursue a career in the trade industry. Area of Interest (AOIs) programs include Automotive, Diesel, Collision, Welding, Motorcycle, Marine, Energy Technology, Robotics & Automation, Wind, ...
Agencies & Teams
Performance Marketing Global Agency of the Year
NP Digital Continues Rapid Growth, Launches in 12 New Countries
NP Digital
NP Digital’s (NPD) mission is to build the best-in-class performance marketing agency by giving back to the marketing community via comprehensive thought leadership and free cutting-edge technology. Within the last 12 months, our global platforms generated more than 53k inbound leads (+10% year-over-year) — 52% originating in co...
Croud
Croud is a global full-service digital agency that drives growth for brands through reinvention. We believe the traditional agency model is broken – it’s too slow, rigid, and inflexible. That’s why we reinvented the agency model, combining a global network of digital marketing experts, known as ‘Croudies’, with a leading in-house team,...
Journey Further
Journey Further is the Clarity at Speed performance marketing agency with integrated media specialists across 4 locations; Leeds (HQ), London, Manchester and New York City. Over the last 12 months, the agency maintained its long standing relationships with Sky, Frasers Group and M&S, as well as being selected by St Moriz, Barbour and A...
Tug Agency
We’re committed to sticking to our motto - Work Hard and Be Nice to People, and it’s reflected in our successes for 2023. We proudly won 16 new clients, driving nearly £1m of revenue into the business across territories. Our employees featured in industry events such as BrightonSEO, and even hosted thought leadership events and webinar...
