Dollar Shave Club & The Specialist Works with Partnerize Boost Customer Retention To Create Smooth Route for Customer Acquisition

Client: Dollar Shave Club

Dollar Shave Club is a disruptive razor subscription service with millions of members. In a busy competitive marketplace, the brand has boasted some of the highest customer retention among men’s grooming subscription companies. As part of their on-going marketing strategy for achieving vertical-leading customer lifetime value, the brand challenged their agency, The Specialist Works, to drive more value through the affiliate channel, by improving in-channel customer retention rates.

In this entry we will showcase how The Specialist Works executed a strategic plan to drive retention and customer lifetime value through the affiliate channel by leveraging the Partnerize suite of tools. In line with Partnerize and The Specialist Works, this entry supports their long term vision for the channel, ultimately debunking misconceptions and myths about low quality customer acquisition through the channel.