Spicing up creative performance!!

Client: Yum, KFC MENA

KFC was set to deliver 150% growth in ecommerce from year 2020 to 2022, so we started inspecting the impact of each strategic pillar to ensure that we meet the target by setting a strong roadmap on media & creative strategic optimizations. Inspecting creative was key as it as equally important to media, so we used data to lead the way forward for creative across our Digital always on performance campaigns across Social & Display.

KFC was the first QSR brand in the MENA region to utilize artificial intelligence for conceptualizing creatives, taking digital advertising a step further by uncovering the key success factors behind every asset. An unprecedented understanding of creative performance enabling us to ensure effective & efficient performance media planning, whereby the revamped creatives delivered +160% conversion rate, +73% CTR.