Luxury Fashion SMEs Bag Affiliate Success with FARFETCH Platform Solutions and Partnerize

Client: FARFETCH Platform Solutions

FARFETCH Platform Solutions (FPS) is the technology partner for the luxury industry. Part of the FARFETCH Group, FARFETCH Platform Solutions delivers end-to-end commerce solutions that accelerate growth and innovation for luxury brands and retailers.

Using the best-in-class technology that powers the FARFETCH Marketplace, FARFETCH Platform Solutions’ white-label e-commerce websites and apps are built with the luxury customer in mind. Additional solutions include e-concessions, creative operations and global logistics as well as an in-house digital marketing agency which covers CRM, SEO, Customer Insights, Paid Search, Paid Social, Paid Media and Affiliates & Partnerships.. With clients that include some of the most well-known luxury brands in the world, FARFETCH Platform Solutions is shaping the future of luxury retail with their innovation-led technology and 360 digital marketing services which deliver insights-driven success. FARFETCH Platform Solutions partnered with partnership software platform Partnerize to bring a best-in-class affiliate program to their network of luxury clients, allowing seamless management of affiliate partnerships with their end-to-end platform. This entry showcases the evolution of the Partnerize and FPS partnership and how the implementation of the new platform contributed to revenue growth for their clients, with a spotlight on a luxury mono-brand client whose goal was full price strategy transition and traffic optimisation.