Helping Tesco’s customers find value during Christmas with actionable smart speakers advertising

Client: Tesco

EssenceMediacom, Say It Now and Xaxis partnered with Tesco to deliver the supermarket’s first-ever actionable audio smart speaker advertising campaign. The campaign enabled UK customers to access special offers and set reminders - a UK media first - as part of The Tesco Christmas Party campaign. The campaign arrived at a crucial time for customers looking to get the best value at Christmas during the days of soaring living costs, and – as you will see from the results – significantly increased brand interactions and levels of engagement.