Leading All-Star Performance with Galaxy A54

Client: Samsung UK

Performics @ Starcom were tasked with delivering a market-leading, performance-focused search campaign for the Galaxy A54 launch on a significantly reduced budget. We aimed to increase ROAS and match or exceed revenue earned at the launch of the Galaxy A53.

Intelligent foresight and understanding of the market were needed to achieve our ambitious goals on a reduced budget. We used our extensive experience in search to isolate the best elements of paid search campaigns and semi-automate them, saving time and money whilst maximising efficiency. Our Galaxy A54 campaign has set the bar for future paid search campaigns, manifesting as the aspirational ‘north star’ of search. The application of automated bid strategies and floodlight configurations was a huge success, allowing us to smash our set targets. The adaptable and innovative approach of the team was key in implementing these changes and disrupting the search world, unlocking new avenues for future growth, and spotlighting the exciting changes automation can bring.