Rakuten Advertising partnership with Nubank generates significant increase in sales on AliExpress

Client: Nubank and Aliexpress

Nubank and AliExpress collaborated with Rakuten Advertising to elevate the e-commerce landscape in Brazil. Through the utilization of data intelligence, a focused campaign introduced unparalleled cashback offerings and personalized communication, leading to a noteworthy uptick in sales during March. The partnership demonstrated innovation, marked by a substantial surge in revenue, robust growth in cashback-driven sales, and an increased contribution from affiliate-generated sources. This accomplishment highlights the efficacy of strategic alignment and a customer-centric strategy, affirming the campaign's positive influence on both affiliate and consumer loyalty.