Performics

Client: Performics

As the pandemic slogged into 2021, the advertising industry adapted and innovated to support clients, in an effort to return to pre-pandemic growth levels. Performics, the Performance Marketing agency of Publicis, has been a major contributor to the industry's return to growth in these sustained difficult times. In fact, Performance Marketing (paid search, SEO, Amazon search, social, display, affiliate) has risen to the forefront of all Marketing, as brands pivoted in the pandemic to make every marketing dollar accountable to performance. In 2021, Performics drove momentum in new business, as well as existing client growth, through innovation in Advanced Analytics, Intent-Based Marketing, best-in-class Talent and our success in elevating the stature of Performance Marketing in the industry.