Dr. Ramendra (Ram) Singh

Dr. Ramendra (Ram) Singh is Performics Chief Analytics Officer, leading performance analytics, data science and Performance Marketing product development functions. Dr. Singh foresaw that the major theme in Performance Marketing in 2020/2021 would be the pivot by advertisers to make each marketing dollar more accountable to performance. As expected, Advanced Analytics became the cornerstone of all Performance Media efforts in 2021. Dr. Singh chartered this course for Performics by adding unique analytics services that delivered upon evolving client needs. He was a major contributor towards cutting-edge and unique Performance Marketing solutions that became fundamental for prospects and clients, leading to organic client growth and new business wins like American Family/The General and Wawa. Dr. Singh created and guided the strategy and algorithmic development behind mission-critical analytics solutions. And, most importantly, Dr. Singh has built a strong, diverse team, which held strong during the pandemic and “Great Resignation,” experiencing low turnover to continue to deliver for clients.